Inoxtag in theaters: after the success of Kaizen, discover his first major movie role in Nord Loire

This is one of the most surprising career shifts in recent years within the French media landscape. After conquering the internet and thrilling audiences with his Everest ascent documentary Kaizen, content creator Inoxtag (Inès Benazzouz) is preparing to take a major new step. He is set to star in his very first dramatic fiction role on the big screen in the feature film Nord Loire.

Directed by Antoine Chevrollier, whose previous work on La Pampa drew widespread acclaim, this upcoming project promises to defy expectations. Filmed in the spring in the Anjou region, the movie boasts an impressive cast. Inoxtag will star alongside accomplished actors such as Damien Bonnard and Sayyid El Alami, as well as the legendary Juliette Binoche, who plays a secondary role in this deeply localized story.

A tense rural thriller

Far from the traditional, light comedies often handed to social media stars, Nord Loire positions itself as a dark, high-tension rural thriller. The official synopsis outlines a suffocating plot set in a deceptively peaceful countryside ruled by strict community codes, where group pressure and reputation dictate daily life.

Between power dynamics, vengeance, and gritty realism, the characters will navigate a narrative designed with a fast-paced, breathless rhythm. The film will also spotlight a lesser-known regional tradition of the Loire Valley: the Boule de fort, a traditional local game set to reach a wider audience upon the film's theatrical release.

A bold gamble for a content creator

For Inoxtag, stepping onto a professional film set is a massive challenge. Transitioning from the absolute creative freedom of online platforms to the demanding environment of feature filmmaking alongside acclaimed cinema veterans requires total dedication. Anticipation for his performance is exceptionally high.

The film is scheduled to hit theaters in 2027, though an exact release date has yet to be announced. One thing is certain: the unique blend of web culture, award-winning acting talent, and a visionary director makes Nord Loire one of the most anticipated and intriguing upcoming French cinematic events.

• Director: Antoine Chevrollier
• Main Cast: Damien Bonnard, Sayyid El Alami, Inoxtag, Juliette Binoche
• Expected Release: 2027